This project included: Full website redesign, UX design, wireframes, reorganized site map and page structure, and new brand assets including food and lifestyle photoshoots. The project supported and expanded the "Move to Comfort" campaign. Multiple promotional pages and other assets were also created to help support and create additional avenues for online sales. This was Fruit of the Looms first self owned and managed ecommerce platform for their flagship brand. Throughout the project I was the lead art director, designer, and conceptor.